So, some marketing genius at a Walmart store in Panama City, Florida, decided to sanction a Coke display erected in the memory of the victims of the September 11th terrorist attacks… because, of course, the best selling carbonated drink manufacturer on the planet, worth many billions of pounds, really needs a sales push.

Now, I’m a thick-skinned guy, and I’m not offended by the display, but at the same time I have to shake my head and wonder why on earth anyone thought this was a good idea. I’m certain that this was not intended to be disrespectful, but at the very least it is in bad taste, and entirely unnecessary for one of the most recognisable brands in the world. Of course, after an outcry led by social media, the display has since been taken down, and Coke has apologised for the misstep.

September 11, 2001 was my generation’s JFK moment: we all remember where we were when it happened. Let’s not abuse the anniversary with this kind of thing.